Angel Investment Journal - Angel Investing and Entrepreneur Blog

My buddy Rafe has a great post talking about “Management 2.0″. The post discusses concepts related to it and brings up the growing idea that management innovation, not technological innovation, may be the key driver of economic value.

His list includes some great ideas such as taking advantage of crowdsourcing and user-generated content and implementing emerging concepts such as a Results Oriented Work Environment, which Best Buy has helped make famous. He encourages people to add their own Management 2.0 concepts to the list.

A lot of the time people will give you one of  two reasons as to why they don’t like your idea:

“It’s been done before”
“It’s never been done before”

One of those two phrases has been true of every idea or business that has ever been successful.

From Seth

I posted previously regarding the fact that there are always new ideas out there. I used advertising as an example and pointed out how companies are now advertising on clothes hangers from dry cleaners. I

I just saw a bit about another form of new advertising that was pretty interesting.  It involves putting advertisements on egg-shellshere are going ideas out there. In fact, there are so many ideas out there, the tricky part is figuring out which ones to go after.

When I was in college, I read a story about a guy that patented the concept of advertising on turnstiles. I thought that was awesome and since I wanted to start my own business, I tried to think of new places where you could advertise. I figured I could form a business around a entirely new form of advertising.

Everywhere I went, I made notice of where my eyes looked to see if that was a potential advertising space. But I had trouble finding places that did not already have advertisements. But it was not that we had run out of places to advertise, it is because I was not thinking about places to advertise in the right way. Instead of looking harder, it often takes a new way of thinking to find new ideas. Many new brilliant advertising models have arrived (not to mention the entire internet). But I heard about one today and thought it was awesome. It involved advertising on clothes hangers. It not only reaches a huge audience, but it has great visibility and you can target specific demos. And it is simple. Post-it note simple.

Recently I have heard some people say companies wanting to get in on Web 2.0 may be late in the game. They say the great ideas are already out there. Now it is just a matter of improving and innovating on them. That is ridiculous. There are always new and even totally revolutionary ideas out there. And even if there are a ton of great ideas out there, we always have Web 3.0.

“Everything that can be invented has been invented,” — Charles H. Duell, Commissioner, US Office of Patents, 1899.