RSS at Feed BurnerThe Importance of the “Start” in a “Start-Up”
The Myth of the Great Idea talks about the fact that a lot of people talk about starting up a company, but claim they need to find their great idea before they begin. He claims that the problem with this is that a lot of times it is just an excuse not to do something. No company can simply rely on a great idea, they need to be able to execute. A brilliant idea is better than a crappy one, but without execution, even a brilliant idea cannot succeed.
In addition, successful companies may start with a great idea (or at least one which they feel is great), but end up changing their focus as they grow and learn. I have been reading “Founders at Work” that has some very interesting stories about successful start-ups. The stories in the book support the idea that many companies change their entire concept as they grow. Most find a niche within the industry or with just one aspect of their company and change their entire game plan.
The most important part of a “Start-Up” is actually Starting. Start to do something and learn from it. Failing fast and often is fine (as long as you can do it cheaply).