RSS at Feed BurnerSTD Marketing
Everyone would love to apply viral marketing to their concept. The problem is that getting an idea to become viral is extremely hard. It can’t be simply interesting or cool. It needs to be remarkable.
The term viral marketing is derived from a “virus” in the real world. And what is the best type of virus you can mimic online? According to David Hornik, it is an STD. The reason? Well, because there is something fun associated with it and it is highly contagious. If you have a concept that is fun and engaging and gives you incentive to get other people involved, it is likely you will have a viral concept.
And who are the best carriers for the virus? The most “active” people, of course. They are much more likely to spread it. So if a well read blogger gets ‘infected”, you are likely to have it spread to a much larger audience than you could ever reach by yourself.
So your goal is to try to come up with something so fun, exciting, and engaging that it will become contagious. And hopefully you can get in bed with some of the big bloggers.