Comments on: Squirrel Nut Zippers.com http://www.angelinvestmentjournal.com/2007/squirrel-nut-zipperscom/ Relevant news and information for angel investors as well as entrepreneurs seeking investments from angels and VC's. Wed, 20 Aug 2008 09:05:44 +0000 http://wordpress.org/?v=2.2.1 By: LifeInTheBlue http://www.angelinvestmentjournal.com/2007/squirrel-nut-zipperscom/#comment-80 LifeInTheBlue Tue, 13 Mar 2007 22:28:27 +0000 http://www.angelinvestmentjournal.com/2007/squirrel-nut-zipperscom/#comment-80 Good ideas. I think this depends on how much time and money you are going to invest in the branding of your name. Amazon and Monster have spent $$$ to build up their brand, which is why everyone knows what those sites do. If they hadn’t then those names aren’t so good. If you aren't willing, or it isn't in your plan to spend lost of energy branding your name, I think a more descriptive name is better. A site that doesn't spend energy branding, like the one you talk about, <a rel="nofollow" href="http://www.harlemsheaven.com" rel="nofollow">Harlem's Heaven</a>, makes it hard for people to know what the site does. But another site that isn’t branded, <a rel="nofollow" href="http://www.yourrentalplace.com" rel="nofollow">Your Rental Place</a>, at least it is more clear what is going on with that site from the name alone. Point being, any site name will work if you are willing to work to brand it correctly. If not, then you need a descriptive name. I love the Squirrel Nut Zippers. I'd love it if Big Band music were all the craze again someday... Good ideas. I think this depends on how much time and money you are going to invest in the branding of your name. Amazon and Monster have spent $$$ to build up their brand, which is why everyone knows what those sites do. If they hadn’t then those names aren’t so good.

If you aren’t willing, or it isn’t in your plan to spend lost of energy branding your name, I think a more descriptive name is better. A site that doesn’t spend energy branding, like the one you talk about, Harlem’s Heaven, makes it hard for people to know what the site does. But another site that isn’t branded, Your Rental Place, at least it is more clear what is going on with that site from the name alone.

Point being, any site name will work if you are willing to work to brand it correctly. If not, then you need a descriptive name. I love the Squirrel Nut Zippers. I’d love it if Big Band music were all the craze again someday…

]]> By: Mary-Louise Boyd http://www.angelinvestmentjournal.com/2007/squirrel-nut-zipperscom/#comment-9 Mary-Louise Boyd Tue, 27 Feb 2007 22:29:05 +0000 http://www.angelinvestmentjournal.com/2007/squirrel-nut-zipperscom/#comment-9 I work for Guy Kawasaki, and I would like to thank you for your comments about Guy and his blog! Mary-Louise Online Assistant http://blog.guykawasaki.com/ I work for Guy Kawasaki, and I would like to thank you for your comments about Guy and his blog!

Mary-Louise
Online Assistant

http://blog.guykawasaki.com/

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