Angel Investment Journal - Angel Investing and Entrepreneur Blog

I have been involved in the online marketing world since 1999 and that is the industry which I follow more than any other.  Today, I saw a post from John Battelle talking about the release of Yahoo’s new Search Marketing product - Panama. He said it was covered more in depth at other sources. He included links to the New York Times, Time magazine and two industry blogs, one of which is run by one person. Do you know which ones I clicked on?  I visited two of the links, but neither had the word “Time” in it.

The reason is because I knew the other two sources would appeal to a general audience and the article details and writing would reflect this. Whereas the two industry blogs would get more detailed and cover things which would interest an online marketer. The same can be said for any industry. That doesn’t mean I don’t refer to the NY Times or Time magazine. In fact, I subscribe to RSS feeds from both, but that is specifically for general information on topics and news. If I want specific, detailed information from an expert, I go to the blogs.